Take a moment to think about the world’s most established brands and ask yourself what they all have in common. If you answered “a great brand identity” or “an iconic company logo,” the good news is you’re half right.
What makes a brand immediately recognizable in today’s age is color – and it can say a lot about company, according to this psychology of color infographic. Additionally, it affects the way potential customers react to marketing materials and whether or not they connect with the message.
Scroll down to discover more about the psychology of colour and see how you can use it effectively in your marketing.
Infographic by WebpageFX