Their Success with their new mobile website:
- Receiving two-thirds of website visits from mobile phones
- Averaging a customer visit to the business every day via Mobile Maps
- Taking reservations from mobile site every day
Today I watched a very informative webinar video from Google's Senior Mobile Account Executive, Elliott Nix and Mobile Specialist, Shiv Kumar. There are some great ideas for mobile integration for your business here. I've summarised the points you should take most note of below.
- The mobile web is rapidly growing 8 times faster than desktop web did in the 90's.
- Smartphone activation rates have tripled every minute -- more than there are babies being born.
- “Mobile is ramping up faster than any other technology we have seen in the past” Mary Meeker, Kleiner Perkins.
- 1 out of 5 people check … Continue Reading ››
There's no doubt that during the past 2 years, mobile payments have soared, and 2 recent announcement by the big guns in the market show just how much further we can expect mobile sales to increase. PayPal mobile payments have exploded from $1 Million in 2006 to $4 Billion in 2011, and they're predicting that 2012 will see in excess of $7 Billion in transactions in 2012. This 4000% increase surprised even them, and they have been adjusting their predictions upwards as time passes by. The shift to mobile payments is so dramatic, that Visa Europe is … Continue Reading ››
Last week, USA Today ran a story about “mobile marketing” for small businesses. It encouraged small business owners to begin pursuing smartphone-based marketing solutions that will direct people to their storefronts and websites. The suggestions offered by USA Today also provide insight for mobile app developers. USA Today reporter Rhonda Abrams encourages small businesses owners to “get found;” in other words, make sure potential customers can find you. Mobile app developers should be thinking about ways to help small businesses expedite the process of registering their businesses on sites like Yelp and Foursquare. Other, business-related, … Continue Reading ››
I recently read an article by Phil Webb at Mobify which reviewed the recent Google announcement that having a mobile-optimised website now affects your Google Adwords quality score. What this means is that if you don't have a mobile-optimised website, then you're undoubtedly paying more than you need to for your Google AdWords campaigns. Why do that in this day and age of mobile technology? Google's announcement is great news for small businesses … Continue Reading ››
If there was ever a better time to find out why you need to mobilise your business, then TODAY is the day! Why is that precisely? Google has released some eye-popping facts that tell web retailers can increase consumer engagement by 85% with a mobile-specific device. If you thought you were safe sitting on the sidelines and turning a blind eye to mobilised web activity, then you are surely missing out on lost revenue. The facts simply say … Continue Reading ››