Category Archives: Mobile Phone Marketing

Learn how a local tour company captured customers on the go

A Different Gear - How They Did It

Hungry Town Bike Tours eliminated vacation frustration with user-friendly mobile website. Their Success with their new mobile website:
  • Receiving two-thirds of website visits from mobile phones
  • Averaging a customer visit to the business every day via Mobile Maps
  • Taking reservations from mobile site every day
David Cartier needed an easy way for vacationers to make tour reservations with his business. "We needed something simple that worked … Continue Reading ››

Why smart phones can change your life…(NEW BUSINESS)

Right here right now we're smack bang in the middle of one of the BIGGEST opportunities for making online profits... ...and living the real internet lifestyle faster than ever before. To discover exactly what I'm talking about here, you need to be on the following free LIVE training. This webinar will be taking place on Tuesday, March 13th 6pm EST... ...and on the call you'll discover the BRAND NEW business model that top UK internet marketer Lee McIntyre has set up from scratch in the "offline" niche. (...HINT: It's a weird business model involving mobile devices). And the best … Continue Reading ››

Google Webinar: “Are You Mobile Ready Yet?”

Today I watched a very informative webinar video from Google's Senior Mobile Account Executive, Elliott Nix and Mobile Specialist, Shiv Kumar. There are some great ideas for mobile integration for your business here. I've summarised the points you should take most note of below.
  • The mobile web is rapidly growing 8 times faster than desktop web did in the 90's.
  • Smartphone activation rates have tripled every minute -- more than there are babies being born.
  • “Mobile is ramping up faster than any other technology we have seen in the past” Mary Meeker, Kleiner Perkins.
  • 1 out of 5 people check … Continue Reading ››

Mobile Payments Soaring While E-Commerce Companies Play “Catch Up”

There's no doubt that during the past 2 years, mobile payments have soared, and 2 recent announcement by the big guns in the market show just how much further we can expect mobile sales to increase. PayPal mobile payments have exploded from $1 Million in 2006 to $4 Billion in 2011, and they're predicting that 2012 will see in excess of $7 Billion in transactions in 2012. This 4000% increase surprised even them, and they have been adjusting their predictions upwards as time passes by. The shift to mobile payments is so dramatic, that Visa Europe is … Continue Reading ››

USA Today Encourages Small Businesses To Go Mobile

Last week, USA Today ran a story about “mobile marketing” for small businesses. It encouraged small business owners to begin pursuing smartphone-based marketing solutions that will direct people to their storefronts and websites. The suggestions offered by USA Today also provide insight for mobile app developers. USA Today reporter Rhonda Abrams encourages small businesses owners to “get found;” in other words, make sure potential customers can find you. Mobile app developers should be thinking about ways to help small businesses expedite the process of registering their businesses on sites like Yelp and Foursquare. Other, business-related, … Continue Reading ››

How To Get Mobile Leads For Your Business

You may have noticed that I'm always recommending Mobile Marketing. This is for a very good reason. Did you know that 25% of all internet users in the US are mobile only? They do not use a PC for internet access at all, and rely solely on their smartphone or tablet.
Statistics on mobile only users are staggering...
Continue Reading ››

Google Facts Show That Web Retailers Can Increase Consumer Engagement By 85%

If there was ever a better time to find out why you need to mobilise your business, then TODAY is the day! Why is that precisely? Google has released some eye-popping facts that tell web retailers can increase consumer engagement by 85% with a mobile-specific device. If you thought you were safe sitting on the sidelines and turning a blind eye to mobilised web activity, then you are surely missing out on lost revenue. The facts simply say … Continue Reading ››

Subway Rolling Out Mobile-Enabled Payments By 2012

Subway taps into contactless payments RSubwayestaurant franchise Subway is strengthening its position in the mobile space via a new initiative that will let consumers pay for their meal by tapping a MasterCard PassPass-enabled device or card at the register. The new tap and go payment readers will be implemented at more than 7,000 United States locations by the end of 2012. According to the company, the new payment readers will increase speed and convenience at the point-of-sale and MasterCard is one of the partners for … Continue Reading ››