Today I watched a very informative webinar video from Google's Senior Mobile Account Executive, Elliott Nix and Mobile Specialist, Shiv Kumar. There are some great ideas for mobile integration for your business here.
I've summarised the points you should take most note of below.
The mobile web is rapidly growing 8 times faster than desktop web did in the 90's.
Smartphone activation rates have tripled every minute -- more than there are babies being born.
“Mobile is ramping up faster than any other technology we have seen in the past” Mary Meeker, Kleiner Perkins.
Last week, USA Today ran a story about “mobile marketing” for small businesses. It encouraged small business owners to begin pursuing smartphone-based marketing solutions that will direct people to their storefronts and websites. The suggestions offered by USA Today also provide insight for mobile app developers.
USA Today reporter Rhonda Abrams encourages small businesses owners to “get found;” in other words, make sure potential customers can find you. Mobile app developers should be thinking about ways to help small businesses expedite the process of registering their businesses on sites like Yelp and Foursquare. Other, business-related, … Continue Reading ››
If there was ever a better time to find out why you need to mobilise your business, then TODAY is the day!
Why is that precisely?
Google has released some eye-popping facts that tell web retailers can increase consumer engagement by 85% with a mobile-specific device.
If you thought you were safe sitting on the sidelines and turning a blind eye to mobilised web activity, then you are surely missing out on lost revenue. The facts simply say … Continue Reading ››
If you're anything like millions of people around the world, then you've probably downloaded a smart phone app or watched a smart phone app in action on a friend's device at least once in your life.
There's no doubt about it... if you have a business, then apps are an exciting way to engage your customers in a fun social way. At the same time, you're branding your business and virally building your customer list with very little effort.
I know, you'd love an app of … Continue Reading ››
A blog with the latest posts from EvieB about mobile & social marketing.