Tag Archives: the psychology of colour in marketing

Does Colour Psychology Affect Your Marketing?

Take a moment to think about the world’s most established brands and ask yourself what they all have in common. If you answered “a great brand identity” or “an iconic company logo,” the good news is you’re half right.

What makes a brand immediately recognizable in today’s age is color – and it can say a lot about company, according to this psychology of color infographic. Additionally, it affects the way potential customers react to marketing materials and whether or not they connect with the message.

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